The Power of the Podcast with Spencer Carpenter, Founder of Outlier Audio

Business is in a constant state of evolution. And how you share your message, promote your product, or sell your service changes with it. TV killed the radio star, and Google ads killed the Yellow Pages. This is why you must remain flexible and fluid and be willing to adopt new mediums of communication. Podcasting is one such medium that has seen enormous success over the last several years. No longer limited to whodunit murder mysteries, there are literally thousands of niches and hundreds of shows on just about any topic. And here to share some valuable insights on how you can tap into this opportunity is the founder of Outlier Audio, Spencer Carpenter. In the last three years, Spencer has helped over 100 clients book 800+ interviews. Using his background in talent representation and focusing on building strategic partnerships, he helps his clients leverage the power of podcasting to promote their services/products/messages without a needy sales pitch. He explains why and how podcasting (whether as a guest or host) can be such a powerful opportunity for any business owner or entrepreneur, its impact on SEO and creating branded content, and how it helps establish you as an authority or expert in your field. If you want to learn what podcasting can do for your business, don’t miss this episode. What You’ll Learn: Why podcasting is an excellent medium for just about anyone Why there isn’t a quantifiable ROI for podcasting…and why it doesn’t matter Why podcasting can be more effective than “disruptive marketing” on Facebook or Instagram The challenges of being a podcast guest or podcast host How he helps his clients get booked on their ideal podcast shows Tips to newbies just starting out …and much more! Favorite Quote: “Just go be you, talk about what you do, and provide value. That’s it.” Connect with Spencer: https://www.outlieraudio.com https://www.instagram.com/outlieraudio/ https://www.linkedin.com/in/spencer-carpenter-49988166/ How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com. Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.