How to Stand Out From the Crowd with Roy Osing
The small business viking, Roy Osing, joins the show today to discuss what business owners can do in order to thrive. His upcoming book, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing. With a billion businesses to choose from, how does a company differentiate themselves in the market? Roy says it can be done by making one simple statement, he calls it âthe onlyâ statement. He encourages companies to think about what theyâre truly good at, whatâs unique about them. He says if you canât figure that out, your business is as good as dead.
Every company should be able to fill in the blank of: we are the only ones that ___________. That statement will definitively tell people why they should do business with you over another company. However, donât feel like your work is done once youâve figured that out. The world is always changing, and so your âthe onlyâ statement will have to be able to shift along the way. In addition to that, Roy says to set bold objectives, as theyâll really help in fueling your innovation.
What Youâll Learn:
- The biggest challenge that businesses are facing.
- What 3 questions every business owner should be asking.
- How to develop an executable game plan.
- What it means to be truly innovative.
Favorite Quote:
âEvery business needs to think through how theyâre special, and what their competitive advantage is.â -Roy Osing
______________________________________________________________________
How To Get Involved:
Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.
Get in touch with the guys at ShieldAdvisoryGroup.
You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.
Make sure you never miss an episode â check out The Liquid Lunch Project on
Apple Podcasts, and donât forget to subscribe, rate, and review!
