The Importance of Not Relying on Social Media Platforms With Dan Hafner

Mobile apps are all the rage nowadays. Today we’re talking to the king of mobile apps, Dan Hafner. With a wife in the medical field, Dan found himself moving about every 3 years, which made it hard to hold down a job. He realized he needed to think outside the box, so he tapped into his entrepreneurial spirit. He came up with the idea for a health and fitness app and got to work building it using no- or low-code options. It started as a hobby until people started asking Dan if he could build an app for them.

Dan originally wanted to make it a do-it-yourself option with a low cost, but he didn’t get much interest.  He learned that people are willing to pay more for a shortcut, and so it became a done-for-you option with a higher cost. Working with clients to figure out their ultimate goal, Dan creates apps that build a presence. 

The biggest perk of having an app for your company is that it frees you from social media algorithms. Dan has witnessed countless people build up communities on social media just to learn the hard lesson that they don’t actually own it, and it can be taken away at any time. You can pour all the money you want into advertising on social media just to have the algorithms change and all your investment go down the drain. For more information, visit www.dappermobileapps.com. 

What You’ll Learn:

• What questions Dan asks potential clients. 
• Why Dan turns down some potential clients.
• Why you shouldn’t rely on social media platforms. 
• What types of businesses are best suited for their own app.

Favorite Quote:

“You can add fuel to the fire very quickly if you set things up right first.” 

-Dan Hafner

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How To Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners.

Get in touch with the guys at ShieldAdvisoryGroup. 

You can also connect with them on Instagram at The Liquid Lunch Project, Matthew Meehan, Luigi Rosabianca, and Shield Advisory Group.

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