EP 7: Callye Keen - Harnessing The Power Of Product Manufacturing And Development

What’s your million-dollar idea? Entrepreneurs are innovators by nature, but so few of them take that creativity and apply it to an amazing product that fills a need in their market. It’s time to demystify product development for good.

After witnessing a wide range of tactics, strategies, failures, and successes in product development and manufacturing, Callye Keen translated his experience into the Red Blue Collective framework. 

Now, Callye guides brilliant misfits to generate $50k+ in 90 days of additional revenue without the use of complicated funnels, ads on Facebook, or “questionable tactics.” The Collective takes the strategies Callye built up to aid entrepreneurs in unlocking impactful opportunities, delivering valuable products, and multiplying their customer audience while cutting down on both time and investment.

In this episode of The Liquid Lunch Project, Matthew and Luigi sit down with Callye to break down the business-scaling opportunities that open up when you introduce a physical product into your company, what makes one idea thrive while another fails, plus how Callye helps his clients successfully create, grow, and market products and businesses they actually love, and all the ways that Callye is using Clubhouse to gather content ideas and get a handle on what different sections of the market are looking for at the moment. Tune in to get your wheels turning on your next big idea.

What You’ll Learn:

• How Callye, his podcast, and his own business are combating the “fake guru” craze spreading around the Internet right now in favor of real advice and healthy, significant brand building and business growth
• Why great ideas often lose out to good ideas in the product world, and the different ways that we (and the market) perceive value
• What Callye’s schedule looks like between his different pursuits, and how he manages to stay productive while protecting his time
• And much more!

Favorite Quote:

“I say everyone is an inventor and everyone is sitting on a million-dollar idea. And that's, like, not hyperbole… The people out there that are service providers, your coaches, you already have an existing business - you're missing a seven-figure revenue stream.”

• Callye Keen

Connect with Callye:

The End Hype Podcast (Subscribe, rate, and review!)

Keep up with the Red Blue Collective

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!