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EP 1: Welcome to The Liquid Lunch Project 

Season #1 Episode #1

Ever noticed some vast, well-known company on the cover of Forbes and thought to yourself how unattainable that level of success would be for a small business owner like you? Here’s the truth: It isn’t. All you need is a little advice and a few insider tips from the guys who’ve played in that arena before - and a whole lot of follow-through.

 

Matthew Meehan and Luigi Rosabianca are the founder/CEO and Operations Manager, respectively, of Shield Advisory Group. This organization gives small and midsize business owners the resources and information they need to rise to the level of Fortune 500 companies and other industry heavyweights. With decades of experience in venues ranging from Wall Street to architecture and law, Matthew and Luigi are well-equipped to tackle all the complications and challenges of transforming a small business into a force to be reckoned with.

 

On the first episode of The Liquid Lunch Project, Matthew and Luigi dive into how they worked their way up from humble beginnings to the heights of business advising, how networking has changed throughout the years (including why the old “water cooler talk” methods shouldn’t be abandoned), the origin story of Shield Advisory Group, and what future episodes of the show have in store. Listen in to get in on the ground floor of a podcast you literally can’t afford to miss.



What You’ll Learn:

 

  • What a little persistence - and the art of “stoop talk” - did for a couple of boys from humble, hard-working immigrant families as they developed their idea of success
  • How Matthew got his first serious job in finance with an ill-fitting suit, no resumé, and sheer stubbornness
  • Why just getting access to capital isn’t enough, and how to translate the funding you do get into opportunities to scale
  • And much more!



Favorite Quote:

 

“There is a formula: Clients need to find efficiencies, clients need to scale their business, because in this competitive dynamic economy if you're not growing, you're shrinking. So, it's a classic shark theory. If you're not swimming forward, you're sinking. What we try to do all day long is to create scale opportunities and efficiencies of scale, where a small business has the opportunities that the large American businesses may have.”

 

  • Luigi Rosabianca 

 



How to Get Involved:

 

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

 

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review!

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