9 Reasons Why Press Releases Are Still a Power Move for Your Small Business

Let’s be real—when you think about press releases, you probably picture a big corporation announcing a merger or a fancy tech startup debuting its latest gadget. But here’s the truth: press releases aren’t just for the big guys. They’re a secret weapon for small and medium-sized businesses, too. You might be thinking, "That’s old-school, right?" Wrong. Press releases are still one of the most underrated tools in your marketing arsenal.

If you’re looking for ways to get your name out there, gain credibility, and attract some much-needed attention, you should definitely be using press releases. Let’s break down why:

1. Instant Credibility Boost

When your business sends out a press release, it shows the world you’ve got something important to say. It screams, “Hey, look at us—we’re making moves!” And guess what? People listen. Press releases give your business an air of legitimacy that your average Instagram post just doesn’t.

Pro Tip: Press releases are trusted by media outlets, so when your news gets covered, your street cred gets an upgrade. And who doesn’t want a little more credibility?

2. Visibility: Get Your Name in Front of More Eyes

Sure, you could spend hours creating social media posts, but a press release can get picked up by multiple media outlets—blogs, online magazines, and even local news. That’s way more eyeballs than you’ll get on a Facebook post that might only be seen by Aunt Susan and your high school gym coach.

Every time your press release gets published somewhere new, it’s another chance for potential customers, partners, or investors to notice you. The more they see your name, the more they’ll start to recognize it—and that recognition leads to trust.

3. SEO Benefits You Can’t Afford to Miss

Let’s talk search engines. Google loves fresh, relevant content, and guess what? Press releases fit the bill perfectly. Distributing a press release through trusted channels means your website gets valuable backlinks (aka SEO gold). The more high-quality backlinks you have, the higher your website can rank in search results. And higher rankings mean more organic traffic. Cha-ching!

So, not only does a press release get your story out there, but it also works quietly in the background, boosting your SEO game. It’s like getting two wins for the price of one.

4. Attract Media Coverage Without the Big Bucks

Ever dreamed of seeing your business in Forbes or on the local news but don’t have the budget to hire a fancy PR firm? Press releases level the playing field. They’re a low-cost way to attract attention from journalists, bloggers, and influencers who are always on the lookout for a good story.

Pro tip: Journalists are lazy (just kidding, but also, not really). They love press releases because it makes their job easier. If you give them something newsworthy, you could end up with a feature story without spending a dime.

5. Establish Your Brand as an Authority

Press releases give you the opportunity to position yourself as a thought leader in your industry. Whether you’re announcing a new product, a partnership, or even just a company milestone, a well-timed press release helps establish you as someone who’s in the know. The more you show up with important news, the more people will start to see you as an expert in your field.

And remember, once people start viewing you as an authority, they’re more likely to trust you with their business. It’s a win-win.

6. Fuel Your Content Machine

Press releases are the gift that keeps on giving. Once you send one out, you can repurpose that content across all your marketing channels. Turn it into a blog post, an email blast, or a social media update. Use it to fill up your content calendar without having to come up with brand-new ideas.

It’s the ultimate multitasker—one press release can turn into an entire campaign, which means less work for you and more bang for your buck.

7. Control the Narrative

In today’s world, it’s easy for someone else to tell your story for you—especially on social media. But a press release allows you to control the narrative. You get to decide what’s being said about your business, and that’s a powerful thing. Want to set the record straight after a misunderstanding? Announce a new direction for your company? Launch something game-changing? A press release is your chance to make sure the story is being told the right way—your way.

8. Showcase Milestones and Wins

Let’s face it: owning a small business can feel like a grind. Sometimes, it’s easy to forget to celebrate the wins. But those milestones matter! Press releases let you shout from the rooftops about your achievements, whether you’ve hit a major revenue goal, hired a rockstar team, or launched a killer product. And the best part? Sharing your successes can inspire potential clients, partners, or investors to jump on board with your vision.

9. Timeless Marketing That Stands Out

In a world where everything’s digital and attention spans are shorter than ever, a press release stands out as a more formal, professional way to share your news. While your competitors are fighting for likes and comments on social media, you’re making headlines. Talk about standing out from the crowd.

Wrapping It Up: Don't Sleep on Press Releases

Press releases aren’t some outdated relic from a pre-internet world. They’re still an incredibly powerful tool that small and medium-sized businesses can use to boost their credibility, get more visibility, and attract media attention. Think of it as your secret weapon for leveling up and getting the recognition your business deserves.

Ready to hear more? We recently sat down with PR expert Mickie Kennedy, founder of eReleases, on The Liquid Lunch Project. Not only did he give us the inside scoop on how press releases are still one of the most effective tools for small businesses to grab attention, but he also offers a FREE course that teaches you step-by-step how to write a killer press release.

We took his teachings to heart and put them into action, distributing two of our own press releases, which got picked up by over 150+ outlets, including Yahoo Finance. Want results like that? Check out the episode and start using press releases to grow your business today!