Delivering Instant-Gratification: When will enough be enough?

My how times have changed.

While our ancestors spent their short lives in the painstaking pursuit of foraging and hunting for food to eat (and avoiding being seen as food themselves), the instant-gratification obsessed urban dwellers of the 21st century (a.k.a. lazy bastards) are making 15-minute delivery services for groceries and household goods the expectation. 

Piggybacking off the success (?) of Domino’s promise, “if it’s late, it’s free!” companies are scrambling to one-up themselves and offer their eager consumers what they want in as little time as possible.

(Confession: We at Team SAG were so amused at the thought we ordered sparkling water and accompaniments for our Liquid Lunches. Fridge No More made it on time with 90 seconds to spare, Darn!) 

But obviously, this isn’t going to work everywhere.

You need population density to minimize costs, and right now, only four out of five metropolis centers in America have the demographics to support this business model.

So, where do they go from here? Nowhere. (Womp-womp.) Not unless these startups can take their apps global, but let’s be honest- who other than Americans can’t wait 15 minutes for their favorite pint of Haagen Dazs?

Bet you a bottle of Campari to your favorite fermented beverage these all fail in over/under one year! You heard it here first!