By this point, you've probably heard the buzz about subscription-based business models. Basically, instead of customers making one-off purchases, they sign up for a recurring service or product delivery. 

Now, you might be wondering, "Is this subscription gig for me?" The short answer: heck yes! If you've got a product or service that people can't get enough of, why not make it a regular thing?

Whether you're dishing out doggy treats or keeping the HVAC humming all year round, there's a subscription model that can revolutionize how you engage with your customers.

First, know your niche inside and out: Whether you're offering vegan beauty products, DIY craft kits, or expert maintenance services, it's crucial to understand what makes your offering unique. Identify your target audience and tailor your subscription to meet their specific needs and desires.

Second, keep things exciting by mixing it up: Regardless of your industry, monotony is the enemy of subscriber satisfaction. Offer...

In today's fast-paced world, employee burnout has become more than just a buzzword; it's a reality your business cannot afford to ignore. Throw in a pandemic (which only exacerbated this issue), and you've got a lot of employees who were (and still are) emotionally and physically drained. As entrepreneurs and business owners, it's crucial to recognize the signs of burnout and take proactive steps to cultivate a work environment that fosters productivity and well-being.

Recognize the Signs: To fight burnout in your team, you need to first recognize it. Keep an eye out for signs like tiredness, decreased productivity, and increased absences among your team members. Keep communication open and encourage your employees to share their concerns and issues. By doing this, you can tackle the issue before it becomes a big one.

Flexible Work Arrangements: While the internet continues to debate whether workers are more productive at the office vs. at home, offering a bit of flexibility can g...

In a world where every business is screaming for attention like toddlers in a candy store, standing out in a crowded market can feel like trying to find a vegan at a barbecue joint: Frustrating.

As a small business owner, you’ve probably spent many days and nights and weekends banging your head against the wall, wondering how the heck you can elbow your way to the front of the line. You’ve probably tried all of the more “traditional” tactics…so why not give some unconventional strategies a whirl?

Host Unique Events: Say Sayonara to the stale snooze-fest that’s (often) found at traditional networking or company events, and do something that will leave a lasting impression. Whether it's a themed party, a pop-up shop with interactive elements, an interactive scavenger hunt through your town streets, or a guerrilla marketing stunt, think outside the box to create memorable experiences for your audience.

Leverage User-Generated Content: Turn your customers into your biggest advocates by ...

In today's fast-paced business landscape, small businesses need every tool in their arsenal to stay competitive. Enter artificial intelligence (AI)—a game-changer no longer reserved for tech giants. In this post, we'll explore practical ways small businesses can leverage AI to streamline operations and drive growth.

Chatbots for Customer Support:

Picture this: Your inbox is flooded with customer queries, and your phone is ringing off the hook. Sound familiar? Say hello to your new best friend – chatbots. These nifty AI-powered assistants can handle customer inquiries round the clock, providing instant responses and freeing up your time for more pressing matters.

Try these:

• ManyChat
• Chatfuel
• Drift
• Zendesk Chat

Personalized Marketing Campaigns:

Gone are the days of one-size-fits-all marketing. With AI, you can analyze customer data to create hyper-targeted marketing campaigns that speak directly to your audience's interests and preferences. From personalized emails to tai...

Did you know that approximately 20% of small businesses don't make it past their first year? Yep, you heard that right. And by the time we hit the five-year mark, that number skyrockets to a staggering 50%. Now, those stats might sound a bit doom and gloom, but fear not! Today, we're going to take a look at 15 common reasons why small businesses hit the skids – and, more importantly, how you can steer clear of these pitfalls.

Lack of Planning: Alright, let's start with the basics. Failing to plan is planning to fail, as the old saying goes. Before diving headfirst into the entrepreneurial pool, take the time to craft a solid business plan. 

Tip: Don't just scribble down a rough outline and call it a day. Take the time to dig deep into every aspect of your business – from your target market to your financial projections. Think of your business plan as your GPS; the more detailed it is, the smoother your journey will be. 

Insufficient Capital: Money makes the world go 'round, es...

Thinking about starting your own business? Or maybe buying one? 

We say go for it! 

We think everyone should own some type of business. It’s great for extra cash flow and financial security and gives you the opportunity to flex your entrepreneurial skills.

But, as thrilling as it is to be your own boss, let's not sugarcoat it – being a business owner also comes with its fair share of challenges.

In the list below, we’ve compiled ten reasons why being a small biz owner is difficult and tips to overcome them. 

The Hardest Things About Being a Small Business Owner:

Financial Uncertainty: Cash flow can feel like a rollercoaster ride, with peaks and valleys that keep you on edge.

✔️ Tip: Create a detailed budget, keep track of expenses religiously, and consider diversifying your revenue streams to mitigate financial risks.

Wearing Many Hats: As a small business owner, you're the CEO, accountant, marketer, customer service rep – you name it!

✔️ Tip: Learn to delegate tasks where pos...

Dreaming of breaking free from the nine-to-five grind and charting your own path as an entrepreneur? You're not alone. But before you dive headfirst into the world of startups, consider this: purchasing an existing small business might just be the shortcut to success you've been searching for. In this guide, we'll explore why buying beats starting and provide you with a handy checklist to determine if you're ready to take the plunge into small business ownership.

Why Buy Instead of Start?

Seize the Baby Boomer Bonanza:

With Baby Boomers retiring en masse, a massive wave of businesses is hitting the market, many without a clear succession plan in place. This presents a golden opportunity for aspiring entrepreneurs to step in and take the reins of a thriving enterprise without the hassle of building from scratch.

Built-In Infrastructure:

Unlike starting a business from the ground up, purchasing an existing business means inheriting a fully operational infrastructure. From establishe...

Ah, the Influencer. Synonymous with self-sticks, avocado toast, and Facetune, these modern wizards of the online realm are casting spells and conjuring up sponsored content one professionally edited video at a time. They might get a lot of hate...but they're taking that hate all the way to the bank.

Now, before you scoff or turn up your nose at the idea, hear us out: Social media is a vast market, and the big guys often dominate. But small businesses can find their spotlight through a not-so-secret weapon: micro-influencers. These pint-sized online powerhouses may not have millions of followers, but their impact is anything but small. 

And side note: we're certainly not advocating for manufactured excitement from some rando online who's just going to parrot your talking points with a filter and a fun hashtag. No, just like any marketing strategy (and that's what this is), there's a way to it right.

The Power of Micro-Influencers:

Micro-influencers are typically defined as individua...

Today, we're gonna talk about everyone's favorite topic (or least favorite topic, depending on your personality): Networking and Collaboration. It's more than just some fancy corporate talk - these practices - when done right - can be powerful tools to help you unlock new opportunities and reach your goals.

Networking and Collaboration: What's the big deal?

Think of your business as a living ecosystem where teaming up with others can boost your potential. Sure, being independent has its perks, but you can achieve so much more through collaboration. By making connections, working with experts in various fields, and seizing collective opportunities, your business can thrive. This is especially important in a competitive environment where you need every advantage you can get. There's a reason farmers plant corn, beans, and squash together; they're all better for it in the end.

To get you started, we’ve put together a list of 10 suggestions to help you expand your network and introduce ...

Welcome to the wild world of remote work, where sweatpants are the new power suits, and your living room doubles as your boardroom. As a small business owner, you've likely found yourself thrust into the remote work revolution—whether you were ready for it or not.

In today’s post, we’re going to take a look at the pros and cons from the employee/employer POV, how to determine IF remote work will work for your company, and how to successfully manage remote employees without losing your mind...or your cool.

The Pros and Cons of Remote Work…if you’re the business owner:

Let's start with the good stuff. Remote work means lower overhead costs, fewer office shenanigans to manage, and the ability to hire talent from across the globe without having to shell out for relocation packages. But it's not all rainbows and Zoom calls. Managing remote teams can feel a bit like herding cats, and there's always the risk of your employees turning into productivity-sucking couch potatoes (we're looking ...