Hey, business owners—let’s talk about the elephant in the room: raising your prices. You know you need to do it, but the thought of that one client raising their eyebrows (or walking away) sends you spiraling. 

Newsflash: if you’re not regularly adjusting your prices, you’re leaving money on the table and undervaluing your time, skills, and expertise.

Let’s break this down and give you the tools to raise your rates without scaring off your customer base—or sacrificing your sanity.

Step 1: Understand the Psychology of Pricing

Customers don’t pay for what you do; they pay for the value they perceive. Price isn’t just a number—it’s a story. Here’s how to make yours convincing:

• Anchoring: People judge prices relative to other prices. Position your service against a high-value alternative so your rates seem reasonable in comparison.
• Charm Pricing: Odd numbers, like $97 or $499, feel smaller than round numbers. Use...