My Version of The Small Business Owner in America as Frogger

Frogger is our classic 80’s videogame hero, who somehow always gets himself in the middle of a great adventure, is both courageous and adventurous (while being a bit eccentric).

The object of the game is to direct frogs to their homes one by one by crossing a busy road and navigating a river full of hazards. 

The frog starts at the bottom of the screen (entrepreneurial spark!), which contains a horizontal road occupied by cars (competitors), trucks (market conditions), and bulldozers (bureaucracy) speeding along it. The player-entrepreneur must guide the frog-business between opposing lanes of traffic to avoid becoming roadkill (early startup failures), which results in a loss of a life (bankruptcy). After the road, there is a median strip separating the two major parts of the screen. This is that false sense of security when an entrepreneur thinks the business has hit its stride.  The upper portion of the screen consists ...