Pivot: /ˈpivət/ /ˈpɪvət/ to turn or rotate like a hinge or a successful business owner.

During a recent episode of our Podcast, The Liquid Lunch Project, my partner Matthew Meehan and I addressed the need for a business to be agile and its ability to effectively Pivot when the needs arise.

This is the tale of one of the greatest Pivots of all time.

In 1967, five students from Charterhouse, a boarding school in Surrey, England formed a rock band that would go on to transform the style of rock. Imagine a graduating class including Tony Banks, Mike Rutherford, Phil Collins, Peter Gabriel, and Steve Hackett! Incorporating innovative themes and nontraditional instruments, Genesis went on to becoming one of the most sold and highly decorated bands of all time.

From 1970 to 1975, Collins played drums and percussion for the Band. 

In August 1975, following The Lamb Dies Down on Broadway tour, Gabriel left Genesis. The band placed an advert for a replacement...

As much as you enjoy coming home to that stack of cardboard boxes after a long day at work or whether you prefer to do your shopping alla keyboard, resist the urge. Buy local. 

Supporting your local ‘Mom & Pop’ shops creates local jobs, infuses community tax coffers with dearly needed sales tax revenue and creates a sense of community critical to our social wellbeing.

Businesses may find less expensive alternatives to goods and services outside their neighborhoods. Resist this extra-locale acquisition. Over time, imports eventually become the predominant source of supply causing local businesses to suffer financially and close. This inevitably has a negative impact on the economy. Lower prices do not necessarily equate to a benefit for the ultimate consumers. Imports tend to increase the reliance of an economy on other nations. This leads to a drop in political power amongst nations. While global free trade is an ideal to be sought, sourcing as...

Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers (franchisees). This type of license grants a franchisee access to a franchisor's proprietary business knowledge, processes, and trademarks, thus allowing the franchisee to sell a product or service under the franchisor's business name. In exchange for acquiring a franchise, the franchisee pays the franchisor an initial start-up fee, management and/or annual licensing fees.

The franchise business model has an interesting history in the United States. The concept dates to the mid-19th century, when two companies - the McCormick Harvesting Machine Company (we were an agrarian economy in those days) and the I.M. Singer Company - developed organizational, marketing and distribution systems recognized as the forerunners to franchising. These then novel business structures allowed McCormick...

How Leveraging a Unique Concept Can Revolutionize Your Business, and an Entire Industry

This is the tale of a couple of small-town German brothers, Adolf and Rudolf Dassler, from the rural town of Herzogenaurach, at the turn of the last century. Rudolf, the 3rd born, and Adolf, 4th born, humbly assisted their Mom Pauline with her laundry service by delivering the cleaned linens and clothing to their neighbors.

Upon completion of his high school education, fulfilling a promise to his father, Adolf began an apprenticeship as a baker. However, his true interests revolved around sports, so he occupied his free time playing athletic competitions in track and field, soccer, boxing, ice-hockey, javelin, as well as skiing and ski jumping. After finishing his apprenticeship, ‘Adi’ pursued these other interests.

Adi soon becomes an accomplished athlete, and more relevantly to my lesson today, a careful observer. He recognized the athletes of each discipline he participated in...