Keep Abreast of Market Trends and Your Clients’ Tastes or They’ll Shop Elsewhere.

Markets evolve quickly. Businesses can be likened to sharks in that they must be constantly propelling forward to prevent from sinking. Whether you maintain a comfortable market share or are chasing a competitor, awareness of your strategic market and client’s preferences is paramount.

Since prehistoric times, when cavewomen wanted shinier rocks and softer animal skins than their neighbor caveperson, early humans learned the skill of bartering. As we learned advanced agricultural techniques bartering became more sophisticated and increasingly challenging. I imagine it was difficult to trade twenty bales of hay with a palette of eggs without some fatigue. As these scenarios progressed and carrying excessive goods is made impractical, we started using coins or their paper equivalent.

Hanna-Barbara were both underrated Economists

Soon, our tastes evolve and desire for...