PR Crisis Survival Guide: Protect Your Business When Things Go Sideways
 You know what they say—your reputation is everything. And in the business world, it’s not just a feel-good platitude; it’s a matter of survival. One bad review or an ill-timed viral post can send your business into a tailspin faster than you can say, “That wasn’t what I meant!”Â
But fear not. We’re diving deep into PR damage control for small businesses because, let’s face it—if Amazon and Starbucks aren’t immune to bad press, neither are you. Â
The Fallout Is Real: Why Reputation Matters More Than EverÂ
In today’s “camera-in-every-pocket” culture, a single customer with a grievance can spark a PR nightmare. Social media, review sites, and even local news can amplify small issues into colossal problems. That’s why having a plan for damage control isn’t optional—it’s essential. Â
As John P. David, founder of David PR Group and guest on The Liquid Lunch Project (Ep 184), says: “The best defense when it comes to review sites is offense. Talk to your existing customers and have them ...
9 Reasons Why Press Releases Are Still a Power Move for Your Small Business
Let’s be real—when you think about press releases, you probably picture a big corporation announcing a merger or a fancy tech startup debuting its latest gadget. But here’s the truth: press releases aren’t just for the big guys. They’re a secret weapon for small and medium-sized businesses, too. You might be thinking, "That’s old-school, right?" Wrong. Press releases are still one of the most underrated tools in your marketing arsenal.
If you’re looking for ways to get your name out there, gain credibility, and attract some much-needed attention, you should definitely be using press releases. Let’s break down why:
1. Instant Credibility Boost
When your business sends out a press release, it shows the world you’ve got something important to say. It screams, “Hey, look at us—we’re making moves!” And guess what? People listen. Press releases give your business an air of legitimacy that your average Instagram post just doesn’t.
Pro Tip: Press releases are trusted by media outlets, so w...
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