Hi Everyone,

In this video, we will talk about what we can and what we cannot do with EIDL loan proceeds together with my partner Steve Perrotta. 

If at First You Do Not Succeed…

An incandescent light bulb is an electric light with a wire filament heated until it glows. The filament is enclosed in a bulb to protect the filament from oxidation. Current is supplied to the filament by terminals or wires embedded in the glass. A bulb socket provides mechanical support and the electrical connection. Piece of cake!

Let us consider the variables: the shape of the sphere, thickness of the glass, type of inert gas to fill the bulb, metal of the filament, etc. Piece of cake! Let us consider what can go wrong: Wrong shape of glass…boom. Too thin glass…boom. Wrong gas…boom.

Contrary to popular belief, Edison was not the only inventor to speculate on a bulb to emanate light. He was, however, the inventor of the best version of the lightbulb.

Incandescent bulbs are manufactured in a wide range of sizes, light output, and voltage ratings. volts. They require no external regulating equipment, have low manufacturing costs, and work equal...

Michael Buffer, Emcee Extraordinaire Introduces The Retail Rumble.

Aesop’s The Tortoise and the Hare of Business Strategy

In this corner weighing in at an imposing, muscular 240 pounds is the heavyweight HM/LV. In the opposing corner weighing in at meagerly bantam weight of 118 pounds is the lightning quick HV/LM. Now keep it clean and no punching below the profit margins.

Today’s business environment offers us rapid technological evolution, an ever-changing retail landscape as well as amorphous customer trends. Some companies have become infamous for their fast sale-cycles and large customer attrition. Back in the day when I was still wet behind the ears, we were taught high consumer attrition equated to weak business models. However, some of these aggressive folks generate positive cash flow. Closing high volume transactions at incredibly low rates; perhaps with supplementary accords like one-time set-up fees, or a term contract, these fishermen cast wide nets.

 

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How Leveraging a Unique Concept Can Revolutionize Your Business, and an Entire Industry

This is the tale of a couple of small-town German brothers, Adolf and Rudolf Dassler, from the rural town of Herzogenaurach, at the turn of the last century. Rudolf, the 3rd born, and Adolf, 4th born, humbly assisted their Mom Pauline with her laundry service by delivering the cleaned linens and clothing to their neighbors.

Upon completion of his high school education, fulfilling a promise to his father, Adolf began an apprenticeship as a baker. However, his true interests revolved around sports, so he occupied his free time playing athletic competitions in track and field, soccer, boxing, ice-hockey, javelin, as well as skiing and ski jumping. After finishing his apprenticeship, ‘Adi’ pursued these other interests.

Adi soon becomes an accomplished athlete, and more relevantly to my lesson today, a careful observer. He recognized the athletes of each discipline he participated in lacked specializ...

Keep Abreast of Market Trends and Your Clients’ Tastes or They’ll Shop Elsewhere.

Markets evolve quickly. Businesses can be likened to sharks in that they must be constantly propelling forward to prevent from sinking. Whether you maintain a comfortable market share or are chasing a competitor, awareness of your strategic market and client’s preferences is paramount.

Since prehistoric times, when cavewomen wanted shinier rocks and softer animal skins than their neighbor caveperson, early humans learned the skill of bartering. As we learned advanced agricultural techniques bartering became more sophisticated and increasingly challenging. I imagine it was difficult to trade twenty bales of hay with a palette of eggs without some fatigue. As these scenarios progressed and carrying excessive goods is made impractical, we started using coins or their paper equivalent.

Hanna-Barbara were both underrated Economists

Soon, our tastes evolve and desire for travelling across unfriendly...

Leonardo’s Mona Lisa and The Joys of Compounding

This portrait below of a noble woman, dressed in the Florentine fashion of her day, and seated at the foreground of a mountainous landscape, is an instance of Leonardo’s sfumato technique of soft, heavily shaded modeling. The Mona Lisa ‘s enigmatic expression, which seems both alluring and aloof, has given the portrait universal fame. Guys love it when girls play hard to get.

Also, of legendary fame, albeit in a much less sensual manner, are Warren Buffett’s annual letters to his partners within the financial industry. This letter is anxiously anticipated by his loyal Omahans. I refer to one going back to 1964.

Buffett loquaciously espouses:

“ Since the whole subject of compounding has such a crass ring to it, I will attempt to introduce a little class into this discussion by turning to the art world. Francis I of France paid 4,000 ecus in 1540 for Leonardo da Vinci’s Mona Lisa. On the off chance that a few of you have not kept ...

Now Wishing You’d Taken That Speech Class in Middle School…

For those of you with a sweet tooth, you will relate. To treat a cavity, a dentist removes the decayed portion of the tooth and then “fills” the void created. Fillings are used to repair cracked or broken teeth and those worn down from nail-biting or grinding. First, the dentist will use a local anesthetic to numb the area to be filled, followed by a drill, air abrasion instrument or laser will be used to remove the decayed area.

We can all agree this is not a pleasant act.

“Filler Words” have the same effect on conversations — as well as my ears. These words; or more precisely: utterings, are such a part of the common vernacular I am going to resist the urge to list any of them.

Often, these ticks of speech serve as crutches when we find ourselves unnerved. Whether distracted or at a loss for what comes next, it is easy to lean on filler words. Friends, this cane is infested and rotting with termites, so avoid it....

Not since that fateful historic crossing of the Delaware River have so many suits left Trenton for Dover.

That heroic image of General George Washington crossing the half frozen Delaware River on Christmas during the Revolutionary War was etched in our minds in childhood. For me it was the Muppets version that left an indelible image on my moist, youthful intellect. With 5,400 troops, Big George ( Martha ‘s nickname) hoped to surprise the Hessian mercenary forces celebrating Christmas at their winter quarters in Trenton, New Jersey. Unsteady from the prior evening’s revelries, Washington’s men quickly overwhelmed the Germans’ defenses, and by porridge time the town was surrounded. While the strategic advantages of this skirmish were not substantial, the positive psychological affects were astronomical, as the Patriots had recently suffered the loss of New York City and other strategic points in the region.

 

 

As with most legends, creative imaginations and the passag

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Distinguishing your Brand and Products is No Fairy Tale.

True originality is difficult to achieve. When it comes to products, logos and branding that are entirely unprecedented, they are few and far between. Your company can outsource to a white shoe Madison Avenue PR firm, source bespoke fabrics, create unique designs but that does not assure relevance to a persnickety public.

Iconic brands are a cultural phenomenon that inspire unbreakable loyalty in their following. Greater than its products or services, an iconic brand identity has such a strong influence and reputation within an industry that it needs no introduction. Nike Swoosh. Golden Arches. Prancing Horse.

Iconic brands, whether subliminal or overt, are experts in psychological marketing. These are businesses that have spent years developing a unique identity that advocates ideas and concepts that resonate with the people they want to sell to. As iconic brand identities play an important role in their consumer’s life, they...

How Forgetting One’s Wallet Affected the Contents of Every Wallet Thereafter.

In 1949, businessman Frank X. McNamara forgot his wallet while dining out at a New York City restaurant. Cheeky trick. Fortunately, his wife rescued him and paid the tab. It was an embarrassment he resolved never to face again. Legend has it this was the true start of the feminist movement.

One year later, February 1950: McNamara returned to Major’s Cabin Grill with his partner and trusted attorney, Ralph Schneider. When the bill arrived this time, McNamara paid with a small cardboard card, known today as a Diners Club Card. This event was hailed as the “First Supper,” paving the way for the world’s first multipurpose charge card. Diners Club made its mark on history becoming the world’s first independent credit card company. ( A charge card as distinguished from a credit card, as it requires paying off your full balance once a month.)

In its first year of business, Diners Club grew to 10,000 members from ...