Let’s be real—when you think about press releases, you probably picture a big corporation announcing a merger or a fancy tech startup debuting its latest gadget. But here’s the truth: press releases aren’t just for the big guys. They’re a secret weapon for small and medium-sized businesses, too. You might be thinking, "That’s old-school, right?" Wrong. Press releases are still one of the most underrated tools in your marketing arsenal.

If you’re looking for ways to get your name out there, gain credibility, and attract some much-needed attention, you should definitely be using press releases. Let’s break down why:

1. Instant Credibility Boost

When your business sends out a press release, it shows the world you’ve got something important to say. It screams, “Hey, look at us—we’re making moves!” And guess what? People listen. Press releases give your business an air of legitimacy that your average Instagram post just doesn’t.

Pro Tip: Press releases are trusted by media outlets, so w...

We all know the drill. The leaves start falling, the snow starts piling up, or summer rolls in, and suddenly—bam!—sales hit a nosedive. Every small business owner dreads the seasonal sales slump. But here's the kicker: while you can’t eliminate the seasons (unless you’re Zeus, which, spoiler alert, you’re not), you can prep your business to weather the storm.

Ready to minimize the damage? Let’s dive into six techniques that’ll keep you afloat, even when the customers start ghosting you like a bad Tinder date.

1. Diversify Your Offerings

The best way to not put all your eggs in one seasonal basket? Diversify. Sure, your pumpkin spice latte business is booming from September to November, but what’s happening in March? Introduce new products or services that complement your main hustle but aren’t reliant on any one season. Keep your audience interested, and more importantly, keep the cash flow going. Think off-season promotions, bundles, or offering an entirely new line of services ...

Securing funding is one of the biggest challenges small business owners face. Whether you’re just starting out or looking to scale, the process is often slow, rigid, and full of roadblocks. Traditional lenders don’t always get it – they focus on outdated requirements that leave many businesses frustrated and stuck. But that’s where Credit Banc by Shield Advisory Group comes in. We’ve listened to the struggles of small business owners, and we’ve created a solution that’s fast, flexible, and built around your business’s needs.

The Problem with Traditional Business Financing

Let’s face it: most small businesses don’t have the luxury of time. Waiting weeks for an approval and then even longer to access funds can slow down growth and, in some cases, put businesses in jeopardy. The demands of running a business don’t wait, so why should your financing?

On top of that, traditional lenders often rely on rigid requirements that simply don’t apply to many small businesses. Credit scores, fina...

Ever feel like your business is running you instead of the other way around? If your daily routine has you putting out fires left and right like you’re a member of the NYFD, it’s time to call in some reinforcements. Automation tools can take over the boring, time-sucking tasks that keep you from focusing on the big stuff.

And you don’t need to be a tech wizard to set these up, either. We're talking free, easy-to-use tools that can shave off hours of grunt work every week. 

Here’s our list of 7 free automation tools you need to start using ASAP to reclaim your time.
 

1. Zapier

What It Does: Think of Zapier as your business’s personal assistant. It connects your favorite apps and automates repetitive tasks without you lifting a finger. For instance, you can set it up to save Gmail attachments directly to Dropbox or sync new leads from your website to your CRM.

Why You Need It: If you’re constantly switching between apps and manually transferring information, Zapier has your ba...

We get it. Running a small business means balancing a hundred things at once (things that are often on fire), and sometimes, the thought of investing in your own growth can seem like just another line item you can’t afford right now. 

But here’s the thing: waiting too long to invest in your business might be the most expensive mistake you’ll ever make. 

Don’t believe us? Keep reading to learn why “waiting for the right time” to grow could be killing your business—and your future success.

Opportunity Doesn’t Wait Around

You know that saying “opportunity knocks”? Well, sometimes it bangs on your door like a debt collector at 6 a.m. The longer you sit back and play it safe, the more you’re leaving money and growth on the table. And let’s be honest: in the world of small business, time is money. 

That prime real estate location you’ve been eyeing? Someone else just snagged it. 

The new equipment you need to streamline production? Its price just went up. 

The next wave of customer de...

Let’s be real for a second. Small business funding sounds straightforward, right? You need cash, you get a loan, and boom—problem solved. 

Wrong. 

In reality, not fully understanding small business funding can wreck your business faster than a late-night tax audit. We’re not talking about just missing out on better rates or leaving money on the table; we're talking about sinking your whole damn ship because you didn’t read the fine print.

Here’s the deal: small business funding is more than just getting approved for a loan. If you don't understand how to navigate the landscape, you’re setting yourself up for financial headaches—and, in some cases, straight-up failure.

The Interest Rate Illusion: Don’t Get Fooled

"Low interest rate!" That's how they hook you, right? Sounds sexy, but let’s dig deeper. 

A low rate on a loan doesn’t always mean you’re saving money in the long run. Short repayment terms and hidden fees can slap you in the face faster than a rejection email from you...

Let’s be real: entrepreneurship is no cakewalk. You’re balancing a hundred plates—some are spinning nicely, and others are ready to smash to the floor. 

But what if you didn’t have to juggle it all alone? Enter mentorship—the secret sauce for entrepreneurial success. Sure, it sounds a bit cliché, but there’s a reason all those successful CEOs swear by it.

Mentorship: Not Just for Newbies

You might think mentors are only useful when you're just starting out, but that’s a huge myth. Whether you’ve got a fresh idea or you’ve been working at it for years, a solid mentor can help you dodge landmines, whether it’s about scaling your business, dealing with a difficult client, or making that next big hire. They’ve already been through the trenches, and trust me, they’ve made enough mistakes so you don’t have to.

Why You Need a Mentor (Or Two)

Running a business is stressful AF, and sometimes you just need someone who gets it. A mentor isn’t just there to hold your hand—they’re there to ch...

Welcome to the Future: It’s Virtual

You’ve got 24 hours in a day, and if you’re like most small business owners, you’re probably using at least 25 of them. Managing a growing business is no joke, and there’s only so much caffeine can do before you start seeing double.

Enter the virtual assistant (VA) – your secret weapon to scaling operations without losing your sanity. Think of them as your right hand, but, you know, virtual. They can handle all the nitty-gritty stuff so you can focus on the big picture. 

Let’s break down how to find, hire, and integrate a VA into your business to help streamline your operations and maybe even find some time to breathe.

Why Virtual Assistants Are a Game Changer

First things first, let’s talk about why you need a VA in your life:

• Cost-Effective: No office space, no equipment, no full-time salaries. VAs are usually paid by the hour or project, saving you money in the long run.
• Flexible: Need help for a few hours this week but none next week? No...

Ever feel like you’re playing a high-stakes game of “Guess Who?” with your inventory? 

Seasonal trends can make you feel like a psychic at a crystal ball convention—trying to predict what’s hot (or not) based on the weather, holidays, or some inexplicable consumer urge to buy swimwear in December.

But here’s the thing: getting ahead of these trends is key to not just surviving but thriving. And no, you don’t need a magic wand or a PhD in fortunetelling. With a bit of planning and some smart tactics, you can predict seasonal changes and manage your inventory like a boss. 

Know Thy Seasons (and Your Customers)

First off, not all seasons are created equal. Depending on your business, “seasonal” could mean summer vs. winter, the holiday rush, or even back-to-school madness. It’s crucial to understand your unique seasonal peaks and valleys. Here’s how you can do it:

• Look at the Data: Dive into past sales data. What were your best and worst months? Are there patterns in customer behav...

So, you’ve hit the sweet spot with your small business. Sales are booming, customers love what you’re doing, and you’re ready for the next step. But now comes the big question: Should you franchise your business or scale it? Both paths have their merits, but they come with very different challenges and rewards. 

Let’s break it down so you can decide which route is best for you and your business goals.

Franchising: Growing Through Replication

Franchising is like having a clone army—except these clones are paying you for the privilege of copying your success. When you franchise, you allow others to replicate your business model using your brand, systems, and products or services. This means you’ll have a network of independently owned locations that follow your guidelines but aren’t directly under your management.

Pros of Franchising:

• Rapid Expansion with Less Capital: You don’t need to foot the bill for every new location. Franchisees invest their own money to open and opera...